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Dutch firm Candid acquires UK’s Houston PR

Candid, a Dutch communication platform, has recently bought over Houston PR, a respected UK comms advisory firm. This merger signifies Candid’s first concerted move into the British market, creating...

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Candid acquires UK firm to bolster global reach

Candid, a renowned communications platform based in the Netherlands, has strategically acquired a respected UK communications consulting firm. This step anticipates expanding Candid’s influence in the...

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San Diego PR students gain industry insights

Recently, public relations (PR) students from San Diego State University (SDSU) connected with industry professionals and gained invaluable insights into the real-world workings of PR. As members of...

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Optimizing YouTube SEO improves video rankings

As one of the leading social media platforms and the world’s second most utilized search engine, YouTube’s SEO is becoming exceedingly critical. Tweaking video content for better visibility in search...

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Understanding SEO: Tools and strategies for improved site ranking

Contrary to a common belief, Search Engine Optimization (SEO) is not an overpriced tool exclusively for developers. The reality is, anyone can enhance their site’s ranking with the right SEO practices....

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Print company holds successful charity event, bolsters corporate image

The well-known print and design company recently organised a successful fundraising event supporting the British Heart Foundation. The dedication towards this cause was clearly demonstrated through...

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Unveiling the profound impact of album covers

Music as an art form isn’t confined just to the realm of audio. It often encapsulates visual elements too, such as album covers which add depth and significance to musicians’ work. Album covers aren’t...

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Demystifying SEO: a comprehensive guide for website owners

SEO, or Search Engine Optimization, isn’t as complicated or costly as it’s often made out to be. Its main purpose is to better your site’s rankings in search results through both on-site and off-site...

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AI embraces pet imagery for impactful advertising

AI applications are transforming technology, notably in the realm of pet imagery. Today’s forward-looking content creators use AI to craft unique images of fashionably dressed cats customised to...

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Issa Rae’s Ensemble fights creators’ wage gap

Noted actress and entrepreneur Issa Rae has unveiled Ensemble, a promotional firm that aims to bridge the wage gap between creators of color and their white counterparts. Notably, brands like Pepsi,...

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Al Fardan Properties boosts online visibility with A2Z Media

Doha-based real estate firm Al Fardan Properties has collaborated with digital marketing agency A2Z Media to strengthen its online presence and attract potential customers. The leading company has...

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WordLift introduces AI SEO Agent for optimized content marketing

Digital marketing pioneer, WordLift, has introduced an advanced tool, the AI SEO Agent, that significantly improves SEO and content marketing strategies in line with Google’s Helpful Content Updates....

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LinkDaddy and Trustpilot partner for improved online reviews

On May 16, 2024, LinkDaddy, an industry leader in SEO and backlink creation for small businesses, announced a strategic partnership with Trustpilot, a leading review site. This collaboration aims to...

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Value Proposition Canvas: Key to engaging SEO strategies

In recent years, the Value Proposition Canvas (VPC) has become an increasingly common tool in content creation. Its emphasis on understanding customer needs helps creators produce more engaging,...

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U.S. government overhauls websites for improved accessibility

The U.S. government is implementing a complete overhaul of its official websites to increase user interaction and improve accessibility. The main reason behind this move is that approximately 40% of...

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US government websites upgrade for improved accessibility

Nearly 40% of US government websites are undergoing a major overhaul to improve mobile compatibility, while a further 60% are being amended for enhanced accessibility. The revamp encompasses over...

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Exploring the key elements of UX design

User Experience (UX) design is a broad process that fuses numerous elements to improve a user’s interaction with a product, service, or system. It aims to make complex systems and information more...

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Management shift at The Story post-Diageo acquisition

The Story, a leading food and beverage communications agency, has announced significant management changes following its acquisition of the global Diageo PR brief. This highlights its ongoing growth...

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CG Life expands communication services with recent acquisition

CG Life, a leading life science and tech agency, has increased its communication capabilities for biopharma and medical industry clients through the acquisition of a well-respected New York PR agency....

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SDSU PR students embark on insightful industry tour

Recently, 30 public relations students from San Diego State University (SDSU) embarked on a two-day exploratory trip to deepen their understanding of the PR industry. Organized by the Public Relations...

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